Facebook Pixel Skip to main content
Insights & Guides

The Guru Diam Blog

Expert articles on lab-grown diamonds, wholesale sourcing strategies, and the latest trends shaping the jewelry industry.

How to Read a Diamond Color Chart
20 min read

How to Read a Diamond Color Chart

A diamond color chart is the visual reference tool — usually a printed or digital strip running D through Z — that lets buyers compare a diamond's

What Makes a Diamond Sparkle
16 min read

What Makes a Diamond Sparkle

A diamond's sparkle is the combined result of three separate optical effects — brilliance (white light reflecting back to the eye).

What Is a Lab-Grown Diamond?
16 min read

What Is a Lab-Grown Diamond?

A lab-grown diamond is a real diamond — chemically, physically, and optically identical to a mined diamond — grown in a controlled laboratory environment.

What Is a Raw Diamond?
18 min read

What Is a Raw Diamond?

A raw diamond — also called a rough diamond — is a diamond crystal in the state it's found in nature or removed from a growth chamber, before any…

Marquise Diamond Buying Guide
17 min read

Marquise Diamond Buying Guide

A marquise diamond is an elongated, boat-shaped cut with two pointed ends, typically featuring 56-58 facets and a length-to-width ratio between 1.75 and 2.25.

Types of Diamond Cuts: Full Guide
19 min read

Types of Diamond Cuts: Full Guide

A diamond cut is the faceting style and outline a diamond is shaped into — round, cushion, emerald, old mine, and dozens of others.

Old European Cut Diamond Guide
19 min read

Old European Cut Diamond Guide

An old European cut diamond is an antique diamond cut, popular roughly from the 1890s through the 1930s.