Wholesale fine jewelry, made for the trade.
Rings, bands, earrings, necklaces, bracelets and pendants in 14K & 18K gold, platinum and sterling silver, set with IGI & GIA certified diamonds, lab-grown or natural. Manufactured in-house for jewelers, retailers and e-commerce brands, with private label and drop-ship.
Open a trade account. See wholesale pricing.
Tell us about your business and which categories you carry. Wholesale pricing is visible only to approved trade accounts, and most applications are reviewed and approved within 24 hours on business days.
Six categories. One trade account.
Ten ring families, ready to sell.
Fine jewelry. Not fashion jewelry.
Every piece is real precious metal set with certified diamonds, and every piece is inspected for stone setting, metal finish and structural integrity before it ships. Built for jewelers who put their own name on what they sell.
Yellow, white and rose, plus platinum and sterling silver.
Lab-grown or natural, your choice, with verifiable cert numbers.
Setting, finish and structure checked on every piece.
Engraving, branded packaging and drop-ship under your name.
Your design. Our bench.
Send a sketch, reference photos, a CAD file or a rough idea in words. Your designs, specifications and branding are used exclusively for your account.
For private-label and bulk orders you get a CAD rendering and 3D preview before any metalwork begins.
Standard custom orders are finished four to six business days after design approval. More complex pieces may take two to three weeks.
Custom branding, engraving and branded packaging, shipped straight to your customer under your business name.
Order one piece, or a whole case.
There is no minimum account size. Independents are welcome, and roughly 80% of our clients are independent jewelers and boutique designers.
- Order a single piece in your choice of metal
- Choose the diamond: lab-grown or natural, IGI or GIA
- Made to order in 4–6 business days from design approval
Mix rings, bands, earrings, necklaces, bracelets and pendants across metals and diamond types, on one invoice and in one shipment.
- Volume discounts scale with quantity and order frequency
- One relationship manager for every category
- Insured shipping, 1–3 business days in the US
Private-label and white-label runs with your branding, engraving and packaging, drop-shipped under your business name.
- Minimums depend on design and metal, quoted up front
- CAD rendering and 3D preview before any metalwork
- Designs stay exclusive to your account
Single pieces welcome
Wire, ACH, check and major credit cards. Net terms may be extended to established accounts.
Insured and discreet. 1–3 business days in the US, 3–7 worldwide to verified trade accounts.
Wholesale prices are shown to approved, logged-in trade accounts only.
Built for the whole trade.
Independent jewelers
Finished pieces and custom orders with no minimum account size.
Retailers
Stock the case across six categories from one vendor, on one invoice.
E-commerce brands
Private label and drop-ship straight to your customer, in your packaging.
Designers & manufacturers
Your CAD or sketch, built on our bench with certified diamonds.
Three steps to trade pricing.
Apply for a trade account
Fill in the short form above with your business details and the categories you carry.
Get approved, usually within 24 hours
We review your ID and business license or resale certificate, then a named contact reaches out.
Log in, price and order
See wholesale pricing across the full catalog, order finished pieces or start a custom design.
Trusted by 2,000+ trade accounts.
Their service is on a different level. One call and everything arrives same day.Daniel RosenRosen Fine Jewelers · Costa Mesa, CA
I used to call five suppliers and pay five shipping bills. Now I call Guru Diam once.Sarah KaminskyKaminsky & Co. · Houston, TX
The only vendor I trust for calibrated fancy color melee. What I order is what arrives, every time.Michael AvilaAvila Bench Services · NYC
Wholesale jewelry, answered.
Is there a minimum order? +
There's no minimum account size, and single pieces are welcome. For private-label and bulk custom runs, minimums depend on the design and metal, and we quote them up front.
Is this fashion or costume jewelry? +
No. Everything is fine jewelry in 14K or 18K gold (yellow, white and rose), platinum or sterling silver, set with IGI or GIA certified diamonds.
Lab-grown or natural diamonds? +
Both. Our core focus is lab-grown, and we also supply natural diamonds for buyers who need them. Every diamond carries a certificate number you can verify on the IGI or GIA website.
Do you offer private label and drop-ship? +
Yes. Full private-label and white-label service, including custom branding, engraving, branded packaging and drop shipping under your business name.
How fast are made-to-order pieces? +
Standard custom jewelry orders are completed in four to six business days from design approval. More complex pieces may take two to three weeks.
How do I see wholesale prices? +
Wholesale pricing is visible only to approved, logged-in trade accounts. Apply through the form on this page. Most applications are approved within 24 hours on business days.
Do you sell to the public? +
No. Guru Diam is B2B only: jewelers, retailers, designers, manufacturers and e-commerce brands.
One vendor, every category.
Rings, bands, earrings, necklaces, bracelets and pendants with certified diamonds, from one trade account.
36 West 47th Street, Suite 601A
New York, NY 10036
607 S Hill Street, Suite #241
Los Angeles, CA 90014
+1 (201) 969-5916
Trade desk