Open a Guru Diam trade account
Wholesale natural and lab-grown diamonds and fine jewelry for jewelers, retailers, designers and manufacturers — from New York's Diamond District and Los Angeles.
Wholesale lab-grown diamonds from $75/ct. See our wholesale price list and jewelry prices.
Questions first? WhatsApp our trade desk · Already a partner? Sign in
Apply for trade pricing
Reviewed the same business day if you apply before 4 PM ET.
Certified diamonds
Fine jewelry
Matched pairs
Parcels & melee
Antique & fancy shapesEverything a jewelry business needs, on one account
Live pricing, holds and orders in one place
Your dedicated account manager handles sourcing, holds and orders — online or on WhatsApp.
Live wholesale pricing
Trade prices on every diamond and piece once you're signed in.
10,000+ certified diamonds
IGI/GIA-certified natural and lab-grown, with photos and 360° video.
Same-day shipping
Orders before 6 PM ET ship the same day. International in 3–4 business days.
Dedicated account manager
One named contact for sourcing, holds and orders.
Memo & credit terms
Memo for approved accounts; credit terms for established accounts.
14-day free return
Returns are free within 14 days.
API & CSV feed
Pull our live inventory into your own website or system.
Custom manufacturing
24-hour CAD, then 4–6 working days to the finished piece.
Live order portal
Track custom orders online, step by step.
Pick what you source — we'll show you where it is
Tap the categories you buy. Your picks are added to the application, and you can browse the live inventory now.
Your trade account plan
| You'll buy | — |
| Shipping | |
| Terms | |
| Pricing | Live trade prices after approval |
Pick one or more categories on the left.
Diamonds and jewelry, finished in-house
Loose diamonds, matched pairs and finished pieces from one supplier — with custom manufacturing when a client wants something new.
3,000+ pieces ready to ship
Engagement rings, bands, earrings, pendants and bracelets in 14K and 18K gold and platinum — on hand in New York and Los Angeles.
Who we work with
We work with
- Independent jewelry retailers
- Jewelry designers and brands
- Manufacturers and bench jewelers
- Online jewelry sellers
- Wholesalers and dealers
We don't work with
- Consumers or private buyers
- Buyers without a business — a resale certificate or business license is required
From application to first order
What partners see after signing in
Hover a screen to scroll through it.
Showrooms in New York and Los Angeles
New York · Diamond District
36 W 47th St, Ste 601A, New York, NY
Book a visitIllustrationTrade account FAQ
Is there a minimum order?
No. There is no minimum order quantity — you pay per piece.
How fast is a trade account approved?
Applications submitted before 4 PM ET are reviewed the same business day; later ones the next business day.
What do I need to apply?
Your business details and a resale certificate or business license. You can upload it in the form or send it later.
Do you offer credit or memo terms?
Credit terms are available for established accounts, and memo terms for approved accounts. Your account manager sets this up with you.
How can I pay?
Wire, ACH, checks and debit card. We don't take credit cards.
How fast do orders ship?
Orders placed before 6 PM ET ship the same day. International delivery takes 3–4 business days.
What is your return policy?
Returns are free within 14 days.
Can you find a diamond that's not in stock?
Yes. Send us the spec — we source or cut diamonds to your specification.
Can I connect your inventory to my website or system?
Yes. Trade partners can pull our inventory by API or CSV feed.
Can I visit a showroom?
Yes, by appointment: New York (36 W 47th St, Ste 601A, Diamond District) or Los Angeles (607 S Hill St #241).
Do you sell to the public?
No. Guru Diam is trade only — we sell to jewelers, retailers, designers and manufacturers.
Who is a wholesale lab-grown diamond supplier for jewelers in the USA?
Guru Diam is a trade-only supplier of certified lab-grown and natural diamonds and fine jewelry, with offices in New York's Diamond District and Los Angeles. Jewelers get live inventory of 10,000+ IGI/GIA-certified diamonds, same-day shipping on orders before 6 PM ET and no minimum order.
Where can jewelers buy wholesale diamonds in New York?
Guru Diam's New York office is at 36 W 47th St, Suite 601A, in the Diamond District. Trade buyers can visit by appointment or order online after opening a trade account.
Ready for trade pricing?
Apply in about 2 minutes — reviewed the same business day before 4 PM ET.