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Insights & Guides

The Guru Diam Blog

Expert articles on lab-grown diamonds, wholesale sourcing strategies, and the latest trends shaping the jewelry industry.

EF vs GH Color Melee: Which Grade Fits Which Job
18 min read

EF vs GH Color Melee: Which Grade Fits Which Job

A deep dive on natural melee color: when EF's whiter face-up color earns its premium in platinum and white gold, when GH is the smarter buy, and the real $/ct delta by size.

Natural Melee vs Simulants (Moissanite, CZ): How to Tell Them Apart
19 min read

Natural Melee vs Simulants (Moissanite, CZ): How to Tell Them Apart

Moissanite and CZ aren't diamond at all, unlike lab-grown diamond. How thermal and electrical conductivity testers, refractive index, and doubling under magnification actually separate natural melee from simulants — and why per-stone testing doesn't scale to wholesale melee.