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Insights & Guides

The Guru Diam Blog

Expert articles on lab-grown diamonds, wholesale sourcing strategies, and the latest trends shaping the jewelry industry.

National Jeweler Magazine Explained
15 min read

National Jeweler Magazine Explained

What National Jeweler is, what it covers, and how wholesale buyers and jewelers use trade press to stay current on the diamond and jewelry industry.

What Is Diamond Smuggling?
15 min read

What Is Diamond Smuggling?

The history of diamond smuggling, how the Kimberley Process responded, and what legitimate wholesale buyers should know about supply-chain integrity.

GCAL vs GIA: Comparing Diamond Labs
16 min read

GCAL vs GIA: Comparing Diamond Labs

GCAL vs GIA diamond certification compared: grading philosophy, cut precision, report format, resale liquidity, and how to choose between them.

Venetia Diamond Mine: A Buyer's Guide
15 min read

Venetia Diamond Mine: A Buyer's Guide

How De Beers' Venetia mine in South Africa works, its $2.3B shift from open-pit to underground, and what it means for wholesale diamond sourcing.

JCK Online: A Trade Buyer's Guide
15 min read

JCK Online: A Trade Buyer's Guide

What JCK Online (jckonline.com) actually is, how it differs from the JCK Las Vegas trade show, and how wholesale jewelry buyers use it.

Diamond District Atlanta: Buyer's Guide
16 min read

Diamond District Atlanta: Buyer's Guide

What Atlanta's jewelry and diamond district actually is, how it compares to other US diamond markets, and how wholesale buyers can source there.