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Insights & Guides

The Guru Diam Blog

Expert articles on lab-grown diamonds, wholesale sourcing strategies, and the latest trends shaping the jewelry industry.

What Is a Diamond Girdle?
15 min read

What Is a Diamond Girdle?

What a diamond girdle is, how its thickness is graded, why it affects durability and carat weight, and what buyers should check before purchase.

What Is a Halo Setting?
16 min read

What Is a Halo Setting?

What a halo setting is, how it boosts a diamond's apparent size, its history, durability tradeoffs, and how to source one.

What Is IGI Diamond Certification?
16 min read

What Is IGI Diamond Certification?

What an IGI diamond certification is, what it covers, how it differs from GIA and GCAL, and how to read and verify an IGI report.

What Is Pavé Setting?
15 min read

What Is Pavé Setting?

What pavé setting is, how it's made, the main pavé styles, durability tradeoffs, and how to source melee for a pavé build.

Where Jewelers Buy Diamonds
16 min read

Where Jewelers Buy Diamonds

Where do jewelers buy diamonds? A guide to wholesalers, bourses, trade shows, B2B marketplaces, buying groups, and auctions — and their tradeoffs.

Wholesale Diamond Jewelry Guide
19 min read

Wholesale Diamond Jewelry Guide

How wholesale diamond jewelry sourcing works: pricing, margins, natural vs. lab-grown, certification, private label, and what to look for in a supplier.

Why Lab-Grown Diamonds Are Cheap
17 min read

Why Lab-Grown Diamonds Are Cheap

Why are lab-grown diamonds so cheap? The real supply, technology, and production-economics reasons prices fell — and why cheap doesn't mean lower quality.