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Insights & Guides

The Guru Diam Blog

Expert articles on lab-grown diamonds, wholesale sourcing strategies, and the latest trends shaping the jewelry industry.

MJSA Expo: A Trade Show Guide
15 min read

MJSA Expo: A Trade Show Guide

What MJSA Expo actually covers, who should attend, and how to prepare — a manufacturing-focused guide for jewelry manufacturers and custom jewelers.

Modified Brilliant Cut: What It Means
16 min read

Modified Brilliant Cut: What It Means

What a modified brilliant cut means on a GIA report, how it differs from step cuts, and which fancy shapes fall into the category.

Natural Asscher Cut Diamond Guide
16 min read

Natural Asscher Cut Diamond Guide

A wholesale buyer's guide to the natural asscher cut diamond: history, clarity, proportions, sizing, and sourcing.

What Is the Natural Diamond Council?
15 min read

What Is the Natural Diamond Council?

What the Natural Diamond Council is, who funds it, what it does, and how its marketing and education work differs from a certification or grading body.

Natural Diamond vs. Synthetic Diamond
15 min read

Natural Diamond vs. Synthetic Diamond

How natural and synthetic (lab-grown) diamonds compare on formation, price, certification, appearance, and resale — a full buyer's breakdown.