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Insights & Guides

The Guru Diam Blog

Expert articles on lab-grown diamonds, wholesale sourcing strategies, and the latest trends shaping the jewelry industry.

Engagement Ring Settings: Buying Guide
15 min read

Engagement Ring Settings: Buying Guide

Compare engagement ring setting styles by protection, cost, and which diamond shapes they suit — a wholesale buyer's guide for jewelers and designers.

Engagement Ring Shapes: A Buying Guide
15 min read

Engagement Ring Shapes: A Buying Guide

Compare engagement ring diamond shapes by sparkle, durability, and cost per carat — a wholesale guide for stocking and advising retail customers.

Excellent vs. Very Good Cut Diamond
15 min read

Excellent vs. Very Good Cut Diamond

The real difference between Excellent and Very Good cut diamonds — light performance, proportions, price, and which grade is the smarter buy.

Fancy Color Diamond Chart Explained
15 min read

Fancy Color Diamond Chart Explained

How the GIA fancy color diamond grading scale works, from Faint to Fancy Vivid, and how it differs from the standard D-to-Z color scale.

Fancy Orange Diamond Guide
16 min read

Fancy Orange Diamond Guide

What makes a diamond fancy orange, how GIA and IGI grade orange color, rarity vs. yellow and brown, and what trade buyers should check before sourcing.

Fine Jewelry Wholesale Guide
17 min read

Fine Jewelry Wholesale Guide

What fine jewelry wholesale covers, how markup and MOQs work, ready-made vs. custom buying, and how to vet a fine jewelry wholesale supplier.