Designers need a workshop that can turn a sketch into a finished piece without minimums that force them to overbuy. Guru Diam is a private label jewelry manufacturer for designers and jewelry brands: you send the design, we make the piece, and you sell it as your own. We sell only to the trade.
Private label pieces start with our jewelry CAD design service at $30 per ring and $50 per other piece, then move through the custom jewelry manufacturing service in 4–6 working days.
From sketch to finished piece
Send a sketch, a reference photo or your own CAD file. We return a CAD within 24 hours. Once you approve it, the finished piece is ready in 4 to 6 working days, against the 15 to 20 or more days common in the industry. Complex pieces can take 2 to 3 weeks. Every custom order is tracked in our live order portal, so you can see where each piece is. Our CAD jewelry design guide covers what to send.
Metals, diamonds and settings
We work in 14K and 18K gold, silver and platinum. The diamonds come from our own inventory, natural and lab-grown, so the center, the melee and any matched pairs are sourced in one place. If you need a shape or size we don't stock, we source or cut it. Production runs in-house in New York and India.
No minimums, small batches
There is no minimum order and you pay per piece, so you can produce one sample, test it with buyers and reorder in small batches. Our wholesale custom jewelry manufacturer guide explains how pricing, samples and reorders work, and custom jewelry manufacturing in NYC covers working with a Diamond District workshop.
Diamond costs for your line
Diamond choice drives most of the cost in a fine jewelry line. Our Lab-Grown Diamond Price Index shows current trade ranges by size and shape, which helps when you set retail prices for a collection.
Ready stock alongside your own designs
If you want ready pieces next to your private label line, we keep more than 3,000 jewelry pieces in stock and ready to ship. See wholesale jewelry and custom jewelry.
How designers start
Open a trade account; applications sent before 4 PM ET are approved the same business day. Your dedicated account manager takes the brief. You can also book a showroom visit in New York or Los Angeles to see finished work.
Why designers manufacture with Guru Diam
We supply more than 3,000 trade accounts and are a JBT member. Diamonds, metal and bench work sit under one account, and finished pieces ship the same day from New York when ordered before 6 PM ET.
For setting styles, metals and the full manufacturing process, see our guide to custom jewelry manufacturing.
Open a trade account · WhatsApp +1 (201) 969-5916
Frequently asked questions
How fast can you make a custom piece?
We send a CAD within 24 hours. After approval, the finished piece takes 4 to 6 working days; complex pieces can take 2 to 3 weeks.
Is there a minimum order for private label jewelry?
No. There is no minimum order and you pay per piece.
Which metals do you work in?
14K and 18K gold, silver and platinum.
Do you supply the diamonds as well?
Yes. We use natural and lab-grown diamonds from our own inventory, and source or cut anything we don't stock.
Where is the jewelry made?
Production is in-house in New York and India.
