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Insights & Guides

The Guru Diam Blog

Expert articles on lab-grown diamonds, wholesale sourcing strategies, and the latest trends shaping the jewelry industry.

Asscher vs Emerald Cut Diamond Guide
15 min read

Asscher vs Emerald Cut Diamond Guide

Asscher vs emerald cut diamond compared: facet pattern, square vs rectangular outline, clarity needs, sizing, and wholesale sourcing for jewelers.

Rough Diamond Sorting Explained
16 min read

Rough Diamond Sorting Explained

How rough diamond sorting works — the criteria sorters use to grade rough for cutting yield, shape, color, and clarity before it reaches a factory.

Lesotho's Diamond Mining Industry
16 min read

Lesotho's Diamond Mining Industry

How Lesotho diamond mining works, the Letšeng mine's record for large exceptional stones, and what wholesale buyers should know about Lesotho-origin diamonds.

Does Seattle Have a Diamond District?
15 min read

Does Seattle Have a Diamond District?

Seattle has no dedicated diamond district — here's how the city's jewelry trade is actually organized, and how local jewelers source wholesale.

D Color vs. E Color Diamond Compared
15 min read

D Color vs. E Color Diamond Compared

D color vs. E color diamonds compared on visible difference, price premium, and when D color's top grade actually justifies the cost.

How to Become a Diamond Broker
16 min read

How to Become a Diamond Broker

The real paths into diamond brokering — gemological training, trade floor experience, credentials, and how to build a broker's network.